Effective Date: February 19, 2026
1. Introduction Welcome to Urban America (“we,” “us,” or “our”). We are committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR) and applicable European and international data privacy laws. This policy explains how we collect, use, and share your data when you visit urbanamerica.store and interact with our e-commerce shop, “The Lab.”
2. Data Controller For the purposes of the GDPR, Urban America is the Data Controller of your personal information. You may contact our Data Protection Officer regarding any privacy matters at: Email: info@urbanamerica.store
3. Legal Basis for Processing We process your personal data under the following legal bases:
- Contractual Necessity: To fulfill your orders, process payments, and arrange shipping.
- Consent: When you agree to receive newsletters or accept our cookie policy.
- Legal Obligation: To comply with mandatory tax, fraud prevention, and accounting laws.
- Legitimate Interest: To improve our website security, optimize user experience, and serve relevant advertising.
4. Data Collection & Use
- Order Information: When you purchase from “The Lab,” we collect your name, billing address, shipping address, email, and phone number. This is shared with our secure payment processors (e.g., Stripe, PayPal) and shipping partners strictly to fulfill your order. Payment details are never stored on our servers.
- Device Information: We automatically collect data about your device, including your web browser, IP address, time zone, and the cookies installed on your device to ensure the site functions correctly.
- AdSense & Advertising: We use Google AdSense to serve advertisements. Google and its third-party vendors use cookies to serve ads based on your prior visits to our website or other sites. You can manage your ad preferences or opt out of personalized advertising by visiting the Google Ad Settings page.
5. International Data Transfers As we operate globally, your data may be transferred to and processed in countries outside the European Economic Area (EEA), including to our dropshipping suppliers and hosting providers. We ensure that such transfers are protected by appropriate legal safeguards, such as Standard Contractual Clauses.
6. Your Rights (GDPR) If you are a resident of the European Economic Area (EEA) or the UK, you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request the deletion of your data (“Right to be Forgotten”).
- Right to Restriction: Request that we restrict the processing of your data.
- Right to Object: Object to the processing of your data for direct marketing. To exercise any of these rights, please contact us at info@urbanamerica.store.
7. Data Retention We retain your Order Information for our records unless and until you ask us to delete this information, subject to mandatory tax and legal retention periods.
8. Children’s Privacy Our website and shop are not intended for individuals under the age of 16. We do not intentionally collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately to request deletion.